About us

The Cultural and Economic Bridge Between Africa and Dubai

A Shared Vision: An Emirati-African Partnership

AFTAGS was established as a pioneering strategic alliance, merging Emirati expertise in luxury management with authentic African creativity. More than just a boutique, we are a specialized incubator bringing together the finest Emirati and African brands under one roof. Our mission is to curate pieces that blend the vibrant soul of African heritage with the sophisticated standards of Khaleeji elegance, resulting in extraordinary creations that resonate with our discerning clientele.

Our Digital Marketplace

The AFTAGS App is a cutting-edge digital ecosystem specifically designed to be the "Smart Gateway" connecting African businesses to Dubai's vibrant market. We identified a vital need for a professional platform that promotes African excellence and showcases the rich diversity of its culture and heritage, tailored specifically to the requirements and nuances of the local market.

"AFTAGS is an African brands marketplace platform dedicated to bridging the gap between African businesses and the Dubai market. We recognised the need for a platform that promotes African companies in Dubai and showcases the rich diversity of African culture and heritage."

Why AFTAGS is the Premier Choice for Brands

Strategic Curation: We possess the artistic expertise to adapt traditional African elements into fashion that fits the luxurious Khaleeji lifestyle, ensuring instant market resonance for our partners.
Empowering Local Talent: As an incubator, we provide Emirati brands and productive families with a world-class showcase, supporting their growth alongside international labels.
Strategic Entry to Dubai: We offer African companies a secure and intelligent entry point into the UAE market, backed by administrative and marketing expertise that paves the way for success.
Tech-Driven Experience: By leveraging Artificial Intelligence, we transform shopping into an interactive, smart journey that precisely connects merchants with their target audience.

Our Strategic Pillars

Economic Empowerment: Creating a comprehensive ecosystem that grants Emirati and African companies direct access to high-purchasing-power demographics.
Cultural Diplomacy: Showcasing the depth of African heritage within a framework of contemporary Khaleeji luxury.
Sustainable Growth: Building long-term strategic partnerships that support the UAE Vision 2030 as a global hub for innovation and trade.

Selection Criteria: The Art of Curating Luxury

To maintain our identity as a "Symbol of Luxury," we adhere to rigorous standards when selecting our partners:

Cultural Alignment: The brand's ability to offer designs that respect Khaleeji modesty and elegance.
Material Quality: A focus on premium fabrics such as natural silk, velvet, and high-quality hand-woven African textiles.
Exclusivity: Prioritising Limited Edition pieces that offer our clients a sense of uniqueness.
Social Impact: Supporting brands committed to social responsibility and the empowerment of artisans and productive families.